WORKSHOP with Prof. Dr. AURA CORBEANU

Cultural Policies and Marketing in the Performing Arts – Practical Tools for Building and Financing Cultural Projects

The country: Romania

Location: Artcor

Durata:  1h 30 min (without break)

Content:

The workshop provides practical tools for building and financing sustainable cultural projects in the performing arts.

Participants will learn about cultural policies, funding strategies, and how to access public and European funds. Models of good practice from Romania and Europe will be presented, alongside hands‑on exercises in project writing and budgeting.

The workshop explains how a well‑designed cultural project can attract resources and partners.

It is addressed to cultural managers, independent artists, and students.

About the Author:
Aura Corbeanu is the Executive Vice President of UNITER and one of the most highly regarded specialists in cultural management in Romania.

Professor, PhD, she has served as Executive Director of the National Theatre Festival. She is also a member of the governing boards of the Romanian Cultural Institute and AFCN.

Author of the reference work Cultural Project Management – Concepts and Tools.

Her work highlights the integration of Romanian cultural management into the broader European context.